ARRIVAL ALRERT: Maggie Sottero Spring 2018

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It’s impossible to not get excited when new dresses arrive at the boutique, but, we tend to get especially giddy when a new season of Maggie Sottero wedding dresses arrives. Today happens to be one of those days in Milwaukee! Just in time for the weekend… Yippee!

Catch a sneak peak of what’s new in store by scrolling below 👇


Did we mention that this collection retails for $2,000 or less? Want to see alllll of this week’s brand new arrivals? We have only one 11:30am and one 2:30pm appointment remaining for this Saturday in Milwaukee. We are fully booked in Lake Forest*.

This Sunday, we are closed for Mother’s Day.

*To be placed on our waiting list, please call: 847-604-3187.

Fashion Fix Friday: Runway Edition

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Get your fashion fix on this lovely Friday afternoon by viewing some of our favorite collections that premiered at this season’s bridal market! What better way to get pumped for your appointment with us this weekend, right?! All of the glam and grandeur… there truly is something spectacular for every bride here!


 *Available exclusively in Wisconsin at White Dress Bridal Boutique.

You haven’t booked with us yet?! Limited appointments remain for this weekend. Book here! Cheers!

Current Crush: Pinterest!

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The scene is set. You’re cozied up with your fur baby. Your finger bling is shining. You’ve poured a little latté (or rosé) to end your long day. Your “Future Mrs.” tank is feeling ultra perfect right now. You’re ready to start the epic quest to find your wedding dress!


Whether your search starts in the pages of a magazine or on the newly revamped Style Me Pretty blog (yes, it’s back up and running!), we’re betting that somewhere along the line, you’ll end up finding something extra pinteresting that’s worth, well, pinning!

That’s why we’ve  totally revamped our Pinterest presence to give YOU more of what YOU are looking for online – DRESSES! Soooo many dresses! Whether you’re “just browsing” (brick and mortar lingo for “I’ve got this on my own, thanks.”), or you’ve narrowed down a style profile that you plan to share with your stylist, you’re going to want to check it out. Like… now! Cheers!

FINAL SAMPLE SALE WEEK!

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There is officially ONE WEEK LEFT to score the deal of a lifetime on your dream wedding dress! Over 60 incredible designer wedding dresses remain in stock and THEY. MUST. GO!

To shop the sale, stop in to our Milwaukee location Wednesday – Friday next week during regular boutique hours (no appointment needed).

237 E Pittsburgh Ave. Milwaukee, WI 53204
Wednesday: 11 – 6
Thursday: 11 – 7
Friday: 11 – 5

Parking is free. Find a spot right outside our front door or in the lot adjacent to our building (west side).

All sale dresses are $500. Sale accessories are 50% off original price. Cash/Credit only. Must pay in full at the time of the sale. All sales are final. No holds, exchanges, or refunds will be issued.

Dozens of of our favorite styles have been snapped up already. Wondering what’s left? Here’s a sneak peak at 5 of the hottest deals…

Sareh Nouri | Jonquil | Originally $3,990
Sale Price: $500

Legends by Romona Keveza | L7130| Originally: $3,950
Sale Price: $500

Randy Fenoli | Elizabeth | Originally: $4,750
Sale Price: $500

Paloma Blanca | 4655 | Originally: $3,990
Sale Price: $500

Jubilant | Ines by Ines di Santo | Originally: $4,490
Sale Price: $500

Close wedding date? This sale is for YOU. Want to rock a fab 2nd look (reception dress) without breaking the bank? This sale is for YOU. Tried to buy a wedding dress online and it’s not what you were hoping for? This sale is for YOU. Need a veil, belt, headpiece, or earrings in a jiffy? This sale is for YOU.

Ok, we’re done. You know what you need to do. (pssst… Shop the sale!) Cheers!

2019 Trends To Try On Right NOW

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We’re headed to New York this weekend to scoop up the best of the best in bridal for all of you 2019 brides out there! The designers will be unveiling their 2019 collections (soooo excited!!!) BUT you don’t have to wait to shop the coming season’s hottest trends. Here are our predictions and 10 “Try It Today” picks already at the boutique!

Sleek & Simple
Nouvelle Amsale [Milwaukee]

Atelier Pronovias [Lake Forest]

American Princess (ahem, Meghan Markle!)
Enzoani [Milwaukee + Lake Forest]

Matthew Christopher [Milwaukee]

Bow-dacious Beauties
Legends by Romona Keveza [Milwaukee + Lake Forest]

Allison Webb [Milwaukee]

Covered Collarbones
Legends by Romona Keveza [Milwaukee + Lake Forest]

Paloma Blanca [Milwaukee + Lake Forest]

SparkleMartina Liana [Milwaukee]

Lazaro [Milwaukee]

Follow along on Instagram and Facebook all weekend long to see sneak peaks of allllllll the trends!