Monthly Archives

March 2017

What’s In The Window?

By | Boutique

Once in a while, a dress comes along that just begs for a 2nd look. You know the kind… that “practically fall off the sidewalk, swerve across the lane line staring, “Where’s my phone? I need a picture of that dress!” dress.  Well, there’s no denying that this blush bombshell of a wedding dress is that kind of dress:


This gorgeous gown is part of Romona Keveza’s Spring 2017 Legends collection, available exclusively in Milwaukee at White Dress Bridal Boutique.

Our favorite feature on this particular style is hard to choose… the high boat-neckline is a rare detail that, while modest, still manages to be romantic in the best way. Offset by the relatively low, modern square cut back, the dress shows off just enough to elicit that bridal “Wow!” moment as you saunter down the aisle toward the love of your life. Swoon!

Not to be unappreciated is the stunningly soft silk-shantung taffeta material used in the creation of this ballgown. Once again, the fabric quality alone of this Legends by Romona Keveza style is enough for this dress to be considered a must-see by brides wishing to don an ultra-feminine, old-fashioned (but never old-timey) style. Oh, and pockets? They’re there! Romona thinks of everything…

Now, let’s talk about that lace for a moment…

Cascading 360 degrees around the mid-section of this dress you’ll find a lace appliqué that flatters every figure. Perfection -plain and simple.

A detail that we especially love? The way the lace just barely peeks over the back, suggesting a sort of organic shape to the whole design that is utterly irresistible.

Accenting the line of the dress is Renee Pawele’s Nikki Lariat… for this “La Vie En Rose” inspired gown, we’ve chosen it in rose gold, of course! This dress is also available to order in ivory.

Next time you’re wooed by our window wearings, drop us a line with the subject: “What’s In The Window?” We’ll feature your inquiry (and give you all The Details) right here on our blog.

Designer “Did You Know”: Enzoani

By | Boutique

Next weekend (March 31 – April 2), White Dress Bridal Boutique will be hosting its first Enzoani Designer Preview. A newer collection to the boutique, Enzoani dresses have already become some of the most popular among 2017 and 2018 Milwaukee brides.  So, what kind of bride does Enzoani design for? And, what kind of features can brides expect in an Enzoani wedding dress?

The Enzoani brand emerged in 2006, and quickly rose to compete with top brands by merging traditional and modern European styles into exquisitely handcrafted gowns. From its initial launch, Enzoani has become one of the most sought-after brands across multiple continents due to its dedication to innovative style, exceptional quality, and above all, a fit and finish like no other. White Dress Bridal Boutique currently carries styles from the exclusive flagship collection, “Enzoani”.

The Enzoani Collection Bride: The exclusive flagship collection, “Enzoani”, features elegant wedding dresses that symbolize the brand’s signature style. The Enzoani range is carefully created for sophisticated brides, who long for luxury on their big day.

Signature Enzoani Style Features: Creative Director Kang Chun Lin carefully constructs dresses that have an air of romance and grace, while also incorporating fashion-forward, innovative designs inspired by European trends.

Contemporary designs are combined with classic touches to create dresses which every bride dreams of wearing on her wedding day. Enzoani offers brides a unique range of couture wedding dresses. Since 2009, Dakota has been, and continues to be, a truly treasured style.

From sleek silhouettes to full A-line wedding dresses, the internationally recognized collection offers gowns for brides of all shapes and sizes.
Enzoani Customizations: Enzoani does do custom designs for Enzoani Collection, which means you can change almost anything on any of our Enzoani gowns!

Think you’re an Enzoani bride? Put together your dream dress look head to hem while you meet with longtime representative and expert Enzoani stylist, Ellen, next weekend… book your appointment now!

Chicago Bridal Market 2017

By | Boutique

Ahhh, spring is in the air (sordof)! While the flowers may not be in full bloom quite yet, we’re sure the fresh new collections being unveiled at this year’s Chicago Bridal Market will have us green with envy and growing our inventory like never before.

This coming week, we’ll be personally meeting with Paloma Blanca, Maggie Sottero and Sottero & Midgley to preview and select the best dresses to bring back to Milwaukee.

Photo Credit: @bridalmarketchicago (Instagram)

What kinds of new styles are you hoping we bring home this year? Let us know in the comments below or email us: For behind the scenes looks Monday & Tuesday, be sure to follow our Instagram story, too!

Local Love Spotlight: Heather Cook Elliott

By | Boutique

Southeastern Wisconsin, Milwaukee especially, is truly blessed to have so many passionate, talented professionals working on behalf of engaged couples everywhere to make dream weddings come true! One such professional is Heather Cook Elliott.

Highly recommended by brides and businesses alike, this lady is the definition of incredible. Multiple children lovingly call her “mom”, multiple brides boast about her wedding photography skills, and many in the bridal biz consider her a go-to for referrals, recommendations, and of course, rolls upon rolls of captivating images.

But, as Heather will tell you, a picture’s worth a thousand words, so, for a taste of what we’re talking about, we encourage you to check out Heather’s most recent blog post. Just click the pic below and prepare to be taken on an irresistibly sweet journey of love … WARNING: The following blog post will have you audibly ohhhh-ing and ahhhh-ing. View at work at your own risk 😉

View our “Local Love” page for a comprehensive list of wonderful wedding vendors in our area.


2017/2018 Wedding Dress Trends Update

By | Boutique

There are so many looks to love from the Spring/Summer17 fashion shows… luckily, many of the major trends seen on runways are walking down the aisle as well. Let’s take a closer look at how designers’ high fashion features are carrying over into bridal style…

Rosé, blush, coral, baby pink… we’ve seen this color trend in bridal on the rise since early 2016. This year, pinks of all shades are dominating runways as well. We simply love this fabulously feminine trend!

Photo Source: Glamour

From Left to Right: Legends by Romona Keveza, Paloma Blanca, Abby Lynn Bridal, Legends by Romona Keveza

In keeping with the totally romantic, ladylike vibe, florals are making an appearance on runways and wedding aisles everywhere! Seen as 2D patterns and 3D accents on dresses of all kinds, selecting a wedding dress with a little flower power will be an ultra fresh pick in 2017 and 2018…

Photo Source: Fashionisers

From Left to Right: Maggie Sottero Designs, Ivy & Aster, Paloma Blanca, Pronovias


Who doesn’t love a little shimmer in their shimmy? Metallics and sequins/detailed sparkle are lighting up the fashion world in every respect. Your guy/gal and your guests just won’t be able to take their eyes off of you as you dance the night away in one of these sparkly, shiny, stunners.

Photo Source: Fashion Trends Travel Cinema Lifestyle Blog

From Left to Right: Watters, Theia, Ivy & Aster, Enzoani

And, finally, not to be ignored is the mega revival of retro!  The ’70s and ’80s are back in full swing, baby. Take any of these rad throwback features (breezy flair, mod, miniature florals, Bowie-esque plunging necklines, shoulder drama) and include them in your wedding day look for a style that’s both cool and contemporary.

Photo Source: Stylecaster

From Left to Right: Sottero and Midgley, Ines by Ines Di Santo, Pronovias, Sottero and Midgley

Feeling these frocks? Each wedding dress featured in this entry is available in Milwaukee, exclusively at White Dress Bridal Boutique! Book your appointment to meet with a stylist today.