Monthly Archives

March 2018


By | Boutique

Is your dream dress now available at an even dreamier price? Off the rack is on sale every Tuesday all month long! Nearly 100 different designer wedding dresses and dozens of bridal accessories included. It’s our largest sale EVER!

You can get your shop on during our SAMPLE SALE from 4pm – 8pm on Tuesdays in April. No appointment needed. Try on your favorite styles, celebrate saying YES to the one, and take home your wedding dress same day!

All dresses in the sale have been marked down to either $500 or $1,000. No typos here – just incredible rock bottom prices that allow us to make room for new dress arrivals next month!

Paloma Blanca


Martina Liana


Dresses range in size from 4 – 26 (the majority are bridal sizes 8 – 12).

Dresses will NOT be put on hold. We encourage brides to visit as soon as possible to ensure the largest selection.

Select bridal accessories (veils, earrings, shoes, headpieces/combs, belts, and more) are also available for 50% off original prices.

To preview specific sale styles and price drops, follow along on our Instagram story all this week… Cheers, deal divas!

This April: Become a #bendelgirl…

By | Boutique

It’s no secret that our leading lady LOVES Henri Bendel! Christina is practically a walking billboard for the brand and all that it stands for. She’s excited to share the love with White Dress brides in Milwaukee and Lake Forest throughout the month of April by giving brides a very special gift with purchase…

Beginning April 4th, brides who order their dress + an accessory at either location will receive a complementary Henri Bendel Jetsetter Mini Convertible Backpack! SUPPLY IS LIMITED TO THE FIRST 10 BRIDES WHO QUALIFY. 

Hint: These bags won’t last long. Booking your appointment early in the month is highly recommended!

Soooooo cute (and practical!), right?! What better place to store all of your wedding planning essentials as you journey from Miss to Mrs?!

In order to qualify for this fab gift with purchase, you must first book your appointment. We can’t wait to meet you, future #bendelgirl!

Promo Alert: Orders Rush FREE Through 3/31

By | Boutique

Brides, your wedding dress shopping experience should be STRESS. FREE. It should be fun! You should feel totally fabulous when you find the one, and, you should never feel pressured to say yes before you’re truly ready. Even if your wedding is now less than six months away…

That’s why, all month long, we’re covering the designers’ rush fees for you. If you need your wedding dress before the end of October 2018, there’s a good chance the designer will charge a rush fee in order to guarantee a timely delivery. That fee varies by designer and your specific wear date, but, the charges can be as much as $250. Say yes at White Dress this month, and we’ll take care of those fees for you! Your dream dress really is soooo much dreamier if you get it on time and on budget.

Don’t wait to book your bridal appointment! This promotion is only valid for brides who purchase 3/9 – 3/31.
Appointment availability is limited. Call or email for questions/details.

Milwaukee: 414-897-7208 or
Lake Forest: 847-604-3187 or


Everyone’s Talking About…

By | Boutique

At White Dress, we’re all about creating an exceptional, exclusive, individualized wedding dress shopping experience for you and your entourage to enjoy. From the moment you book your appointment, our entire process is designed to make sure you are personally cared for and comfortable during this exciting time in your life!

And, while no two bridal appointments (or wedding day styles) are the same, there are some hot topics that seem to be on everyone’s mind recently…

Are colored wedding dresses (blush, champagne, etc.) just a fad? Can they still be timeless?
While we are seeing a return to the classic ivories, creams, and whites, there is no shortage of color at our boutique. And, we love that color is turning up in really creative ways this season. Think blush and misty blue dress linings, champagne laces, and metallic beading in golds, silvers, opals, and rose golds.  Your mom’s poofy-sleeved wedding dress may not be “ready-to-wear” today, but, the fact that she wore it makes it special. Your dress, whether it’s a classic, ivory lace ballgown, or a blush beaded mermaid, will carry that same sentimental value twenty years from now. Feeling your best on your wedding day never goes out of style!

Allison Webb (Milwaukee)

Watters (Milwaukee + Lake Forest)

Enzoani (Milwaukee + Lake Forest)

Kelly Faetanini (Lake Forest)
Available By Special Request

Since this is a Fall (or Spring) dress – does that mean it is meant to be worn for that season?
The “season” of a dress refers simply to when the designer premiered the style. There may be elements of a FW18 (Fall/Winter 2018) dress that speak to you and the vision you have for your June wedding… that is totally normal. Designers premier new collections twice a year at the equivalent of bridal “Fashion Week” (once in March/April and once in October). Dresses that premier in the spring are part of the “Fall” collection. We do our best to keep our inventory fresh. When styles are discontinued or more than a few seasons old, they are lovingly moved to our “OffWhite” selection where brides can purchase the dress out of inventory. The most important thing about any dress in the boutique is whether or not you love it!

Martina Liana (Milwaukee)

Chic Nostalgia (Milwaukee)

Mikaella Bridal (Lake Forest)

How can two dresses that look similar be priced so differently?
Price is a reflection of fabric, construction or structure, and branding. One unembellished fit and flare may be a beautiful silk zibeline while the other may be a high quality silk taffeta. The less expensive dress is likely less structured with a less refined finish or seam detail. And, of course, like all things in fashion, there is an exclusivity factor. Some designers price lower because they are a volume retailer. They can sell to boutiques that cater to brides with widely varying budgets. Others are purposefully less advertised, stocked in fewer boutiques, and hand-made one at a time. Thus, they take on a more exclusive or couture ‘feel’. No matter the label or the fabric, when you find yourself absolutely in love with a particular dress, and it’s within your desired budget, that is priceless.

Maggie Sottero (Milwaukee)

Atelier Pronovias (Lake Forest)

See what else everyone’s talking about this Sunday at Milwaukee’s Magnificent Bride! So many of our favorite Milwaukee wedding vendors will be joining us at The PfisterFront Room Photography, Hospitality Democracy (better known as Holey Moley Donuts, Onesto, Smoke Shack, etc.), Blooming Quill, Wisconsin Bride MagazineDynamic Events by David Caruso… the list goes on and on!